About Founded

We believe in a thoughtful approach to business. In a world where hustle culture and quick fixes are prevalent, we invite you to build with purpose, without sacrificing your time or wellbeing.

We offer resources that empower you to connect authentically, find abundance, and live life on your terms, all while operating with inclusivity, thoughtfulness, and care for the planet.

A wooden table with a notebook and glass sat atop it.

WORDS FROM our FOUNDER,
Hannah Shaw

When I left my day job at a London studio to start my own business in 2018, I dove in headfirst, motivated by passion but lacking a formal business plan.

Like many entrepreneurs, I navigated the learning curve of mastering finances, contracts, client relations, website building, and marketing as I went. I not only honed my expertise but helped elevate hundreds of other businesses through strategic brand and web design.

I fell in love with being a small business owner - from the newfound freedom, worldly impact, and the ability to shape your own path. But I also learned how overwhelming it can be to go solo without funding, mentorship, or a clear roadmap.

This is why I created Studio Founded — to provide the guidance, resources, and uplifting community I wish I had when starting out. No more struggling alone or losing momentum.

Small businesses have incredible potential to drive positive change. When we empower entrepreneurs to launch thoughtfully with ethics and longevity in mind, everyone wins. Join us, and we’ll be cheering you on each step of the way.

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Purpose-Driven

Made for conscious creators and business owners, we believe businesses should exist to provide meaningful value, while being aligned to a larger purpose.

A wooden table and chair in a minimalist studio space.

Elevating Through Artistry

We are artisans as much as business builders. Design is felt as well as seen; we elevate experiences by thoughtfully meeting needs while fostering meaningful connections.

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Community and Reciprocity

Giving thanks to our community is of utmost importance to use. We offer a space that is uplifting, inclusive, and rooted in trust, where all feel welcomed.

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Embracing New Narratives

We aim to create our own idea of what success looks like by following our own narrative; one that embraces sustainability, mindfulness, and genuine connection.

Sustainable contribution


Since August 2022, we have planted 200 trees. We consider sustainability throughout all our projects, partnering with sustainable printers to choose materials that are good for the planet.

Visit our Virtual Forest