The Notebook
A companion to your creative process - carefully curated to offer inspiration, guidance, and moments of reflection.
Attorney-Drafted Legal Templates for Creative Small Businesses
With legal templates professionally drafted by attorneys, you can ensure your business is secure and protected and focus on growing your brand.
Photographer Lea Banchereau: On Creating Visual Poetry from the Ordinary
Enter the world of photographer Lea Banchereau, a film photographer in NYC. We discussed forms of creativity, life in Lea’s studio, and staying grounded through creative practices.
Colour Guide: Uncover the Perfect Palette for Your Brand
A guide to accurately leverage the power of colour when choosing the right pantones for your brand.
Captivate Your Audience: The Archetypal Route to Beloved Brands
Find the brand archetype that aligns with your business and use it develop a consistent brand image.
A Grounding Practice with Ceramicist Emilee Martin
In conversation with Emilee, creator of small batch ceramics brand Mineral Haus.
Spring 2023: Journal Prompts to Reframe Perspectives
Stepping into Spring, we considered how to shift goals from tasks we aim to achieve, to interactions and sensations we would like to experience throughout the year, focusing on shifting perspectives and new ways of being. Here are eight prompts to guide and inspire you.
Holistic Design: Actualizing Authentic Sustainability
Environmental consciousness is a necessity, and small businesses have a role to play in contributing to sustainability.
Emotional Connection through Compelling Brand Imagery
Learn to create brand imagery that is filled with connection and emotion and truly shares the essence of your brand.
Crafting Connection: The Art of the Mood Board
A collage that is both seen and felt, a mood board is an expression of the unique essence of your brand.
Brand Materials Vol 1. Writing a Brand Mission Statement
Every brand needs a clear and authentic mission that captures the passion and purpose behind why you do what you do. In this post, we unravel the essence of a mission statement and provide you with the formula to craft your own.
Artist Brooke Morgan: Creating a Healing Space for the Arts
In conversation with artist Brooke Morgan, we discuss the creative journey and her experience building The Abode—a collective art space and a serene escape for all who enter.
Who's Your Perfect Match? How to Create an Ideal Client Avatar
Learn how to truly understand your dream client and put the details to paper.